4 Reasons Why Coaches Should Have a Website

By: Mario Vidales

If 2020 taught business owners anything, it’s the importance of bringing your business into the digital world. Especially if your business requires personal contact.
A website is in 2021 a requirement for coaches.

Transitioning your coaching business from offline to online can be scary, but don’t worry – we’ll explain why (and how) you should bring your coaching business online.

Be sure to pin this post so you can come back to it for inspiration!

Woman sitting in front of a wall with the title written in green "4 Reasons why every coach should have a website".

Website as Coaches? Why is it Crucial to Have a Digital Presence?

Last year, the Coronavirus pandemic sent lots of small businesses into a tailspin, scrambling to adapt to the new normal of social distancing and transitioning in-person interactions to the virtual space. Since then, the trend has only continued!

The businesses that come out of the Coronavirus situation thriving will be the ones that best adapt to the new normal. This means finding ways to maintain relationships with customers without brick-and-mortar stores where they can put in face time. It also means making sure their internet presence matches the service their business provides.

Even as some areas start to reopen physical businesses, the period of social distancing is expected to still leave a mark on how businesses operate. We know interpersonal services like coaches will not be able to serve their clients without a website.

Person holding a sign that says "Temporarily Closed" to the store's window.

What Possibilities Does a Website Open Up For Your Coaching Business?

While navigating these changes can seem daunting, it also presents an opportunity! If you’ve been meaning to expand your coaching business’s online presence, now is the perfect time to do it! If you’ve been dragging your feet on offering more virtual services or streamlining client communication, there’s no time like the present.

And although it may seem like a hassle, it has plenty of benefits as well, when done right.

1. Increase Automation (Website= the coaches’ secretary)

Entrepreneurs often find themselves having to do everything for their business, from social media to accounting to answering phone calls. And while that’s part of what we all signed up for when we chose to work for ourselves, it can also be incredibly stressful. By taking advantage of virtual services, you can automate the most time-consuming and stressful parts of your day, leaving you free to focus on the bread and butter of your business.

A website for coaches can do what a personal secretary but with a fraction of the investment:

  • Schedule meetings with your clients through a scheduling system embedded inside the website.
  • Receive payments through payment getaways like Stripe or Paypal and receive instant notifications to your phone.
  • Notify and explain to your clients about your services, packages, and prices without losing time on informatory meetings.
  • Have an online store of premade coaching products, such as courses, guides, checklists, and any digital product that you can think about.

2. Spend Less Time Looking for New Clients

Getting new clients is always difficult, but by separating this big task into small ones, we can tackle the objective.

First of all, we need to identify who our client is and how to stand out from the rest of the offers that my client gets. And then, take in our favor the fact that selling and marketing are not going door to door anymore. The key to success now is taking advantage of all the data available on social media and just knocking the important (worthy) doors. Just knock on the doors of the people that need your service.

Expanding your online presence greatly reduces the amount of time you need to put into hunting down new clients. It also reduces back-and-forth with prospective clients, convincing them to hire you. Why? Because an effective online presence and a good website will make it easy for the right clients to find you instead.

3. Create Passive Income

With a stronger online presence comes monetization opportunities. Passive income is where it’s at, and one extremely effective way to generate it is through providing online resources. As mentioned in point 1, a website for coaches can also work as an online shop. Think of your services as products and create digital products that can help your clients.
There are many ways of offering your services as a digital product, to mention some: online courses, guides, PDF checklists, motivational cards, google spreadsheets, PowerPoint/Word/Excel templates.

4. Shorten Your Work Day

By taking work off your hands, you’ll find yourself working fewer late nights and weekends. Instead of burning the midnight oil, you’ll be able to spend more time with your family – or just on non-work pursuits. And who doesn’t love that?

Working less does not mean being lazy, means being productive. Increase your productivity, look how Mara, my wife did it.

Woman coach working from home, while having a meeting on her laptop.

If you’re looking to know more about how to get started (because where the heck do you even start, right?) check out this blog post where we go deeper into which can be the best platform for you and how you can get started. You can get your coaching business online in no time! Remember, in 2021 website is a requirement for coaches. If you prefer to delegate, check out our packages. Maybe we can help your purpose sprout!

The faces behind the scenes ↴

Mara & Mario

We are an engineer husband and designer wife on a mission to build businesses that believe in the power of family and love.

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